Innovation & Value Based Pricing

Marie Chivers

Founder at Facilipharma, Great Hormead, United Kingdom

Marie Chivers is Founder and CEO of Facilipharma Ltd., a specialist consultancy supporting life sciences companies in market access, pricing, and reimbursement strategy. She brings extensive experience advising global pharmaceutical and biotech organisations on how to successfully position innovative therapies for patient access across international markets.

With a strong focus on evidence generation and payer engagement, Marie works closely with companies developing novel therapeutics and drug delivery technologies, helping align clinical and commercial strategies with the expectations of healthcare decision-makers in both the US and Europe.

She is a recognised expert in market access and health economics, regularly contributing as a speaker at international industry forums, where she shares insights on pricing strategy, reimbursement pathways, and the evolving requirements for bringing innovative medicines to market.

Participants will gain practical knowledge in topics including:

• Principles of value-based pricing in pharmaceuticals and medical technologies

• Assessing and demonstrating value to payers and healthcare stakeholders

• Pricing frameworks that balance corporate, patient, and market objectives

• Negotiating strategies with payers and key stakeholders

• Lessons learned from global case studies demonstrating successful value-based pricing

By the end of the seminar, participants will be able to:

• Develop pricing strategies grounded in value creation and market dynamics

• Align pricing decisions with corporate goals and patient outcomes

• Engage effectively with payers and stakeholders

• Apply insights from case studies to their own markets and products

16:30 - Welcome and Introductions

16:45 - Key note - Innovation & Value-Based Pricing in Life Sciences

17:30 - Q&A with the audience

18:15 - Closing Remarks

This seminar is relevant for professionals such as:

• Life sciences executives and senior leaders

• Pricing, market access, and commercial strategy professionals

• Business development and corporate strategy executives

• Professionals involved in payer negotiation, portfolio management, and product launch

Designed for leaders responsible for pricing strategy and market positioning in complex healthcare environments.

Participants join more than a webinar - they benefit from a focused executive learning experience that delivers:

• Strategic frameworks grounded in real life sciences markets

• Interactive Q&A with a domain expert

• Insights tailored to professional leadership and innovation challenges

• Access to the recorded seminar for later review

• Connection to the global BBI Cambridge professional network

• Live participation in the interactive seminar

• Recording of the session - available after the event

• Concise takeaway summary frameworks

• Access to community resources and future sessions